BACKGROUND MARRY
BROWN
Marry Brown was
founded in 1981, as a restaurant company that operates and franchises Marry Brown
restaurant, through 15 countries throughout Asia, Middle East, and Africa. It
is among the nation’s leading fast -food chains with more than 130
quick-serving in Malaysia and more than 280 international restaurants.. In the
1980s, Marry Brown became the first local fast food chain to franchise its
business system in Malaysia. This was followed by many others who started to
making it big in Malaysia franchise business.
HISTORY IN MALAYSIA
Marry Brown, a
local fast food chain started operations in Johor Bahru in 1981. These
qualities propelled Marry Brown to become Malaysia’s first home-grown fast food
chain. A famous local Malay rice dishes that is Nasi Lemak is introduced to the
menu as Nasi Marry Brown. Marry Brown menu offer a wide variety of tasty meals
including Fried Chicken, Burgers, Nasi Marry Brown, Curry Noodles, Fish n Chips
and a wide range of drinks and dessert.
FRANCHISOR MANAGEMENT
Marry
Brown’s directly employs more than 8,000 Malaysians all over the country and
invests over RM2 million in training them. With strong business and marketing
plans, Marry Brown’s expects a positive growth trend to continue in years to
come. Marry Brown’s wants to extend this opportunity to any individual
Malaysian interested in becoming a franchisee, running a quick service
restaurant with the most recognized brand in the world, and to be a part of a
proven success story.
FRANCHISE OPERATIONS
Marry Brown is able to bolster
domestic networks through a wider chain of restaurants and be proud as a
home-grown franchise known to the world. Marry Brown has is a variety of food
products such as burgers, chicken rice and porridge. Marry Brown has high
customer loyalty and their customers are mostly Islamic consumer. Marry Brown
can have more branches in urban area where consumers demanding more such as shopping
malls, universities, hospitals and other high-traffic areas. Marry Brown can
use its strength of rapid expanding on meeting the opportunity of tourism
growth. It can expand more outlets globally to meet the demand of consumers,
more profits will be gained. Marry Brown
must have plans on targeting specific group and positioning people’s mind as
internal parts are changeable.
FRANCHISE
EXPERIENCE
Marry Brown is the winner of numerous
domestic and international franchise industry awards, and proudly
Malaysian-owned and has over 30 years of franchise experience under its belt.
The homegrown fast food chain is currently the world’s largest Halal Quick
Service Restaurant (QSR) brand originating from Asia. Marry Brown has a strong
international presence with outlets operating in Malaysia, China, Indonesia,
India, Sri Lanka, Maldives, Africa, the Middle East and Myanmar. As a winner of
numerous awards, Marry Brown is fast expanding internationally ensuring that
Marry Brown becomes a global food service organization and a worldwide brand
Marry Brown pioneered a number of firsts in the quick-serve industry. It was
the first major fast-food chain that introduced menu items that are now staples
on most fast-food menu boards, including Rice based products, Chicken Porridge,
Sate burger and Curry Kari Today, Marry Brown offers a broad selection of
distinctive, innovative products targeted at the fast-food consumer. The company is no stranger to awards having
bagged the prestigious International Homegrown Franchise of the Year Award and
Franchise of the Year Award, as well as many others. Marry Brown has also
gained entry into the Malaysia Book of Records as the First Malaysian Fast Food
Franchise.
